And How Wild Soul Design Thinking™ Unleashes Neurodiversity as Infinite Competitive Advantage By Chetakrao Halageri, Founder & Chief Innovation Officer, IGNITIA Innovation Limited The "average user" doesn't exist. Yet most innovation teams design for this statistical fiction—systematically excluding 15-20% of the population with neurodivergent cognitive profiles. “Why Designing for 'Average' and Thinking in 'Typical' Kill innovation”, by excluding key niche/vulnerable stakeho